How can you take advantage of price boosts?
Price boosts are enhanced odds offers from bookmakers that they use to incentivise customers to bet with them.
An example of a odds boost would be Liverpool, Man Utd and Chelsea all to win odds were 5/1 now 7/1. Some bookmakers have different names for price boosts but in general they are all the same thing.
Below is a guide as to why bookmakers use price boosts and how using matched betting you can take advantage of the enhanced odds.
Price boosts and betting
The bookies love traditional punters (ie, non-matched bettors) and to attract custom they use price boosts. In much the same way retailers (shops) offer more product of the same price. E.g. Buy one get one free.
You will often see adverts for price boosts as they are useful promotional material for the bookmakers. They love to shout about it!
Price boosts are usually offered on prominent markets e.g. high profile sporting events. For example price boosts are usually available on televised matches in the Premier League and Football League.
Bookies use price boosts to attract both new and existing customers to gamble.
Existing customer offer
Price boost offers for existing customers are much more conservative, with examples such as the example above. This offer is boosted from 9/4 to 11/4.
Enhanced Accumulator
Bookmakers such as SkyBet, Ladbrokes and Betway also offer price boosts on multiples such as enhanced odds accumulators.
Some bookmakers offer limited-time price boosts which are available for a limited time. These offers are usually available during popular events such as the world cup and big horse race meetings.
New customer offer
Firms such as 888, Coral and Betfair often offer massively enhanced odds on “bankers” to attract new customers. In the example above you get a massive 100/1 if Gladbach win!
This is an effective way of catching a new customer because it is still a gamble but there’s a great chance of winning.
DDHH - Double Delight, Hat-trick Heaven
Betfred have a very popular offer called Double Delight, Hat-trick Heaven (DDHH). This is a special price boost that depends on a player scoring two or three goals in a match.
Betfred will double or treble the odds if a first goalscorer selection goes on to score a brace (2) or a hat-trick (3).
So for example your bet for Ronaldo to score first is 2/1. If he scores a second your odds are 4/1 and if he scores a hat-trick your odds are 6/1!
Stake restricted and right to cancel
Take note that bookies will always reserve the right to cancel the price boost promotion at any time, as they are wary of leaving themselves in a vulnerable position if a lot of customers begin piling into one of their offers. For similar reasons, price boosts are usually stake restricted and the max bet is around £20.
Is there value to be had with price boosts?
The big bookmakers such as SkyBet, Ladbrokes and William Hill are not renowned for having massively competitive odds for football. As such their enhanced odds boosts are sometimes still less favourable than the betting exchanges (Betfair and Smarkets.)
So how can you make money from them? When the price boost is genuinely better value than the market price, this is when matched bettors can take advantage.
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Matched betting and price boosts
When price boosts odds are better than the exchange odds this creates an arb or arbitrage opportunity. Matched bettors are usually advised to steer clear of arbs as it increases the chances of being gubbed. (You don’t want that to happen as you won’t get any more free bets!)
However the difference with price boosts is that the bookmaker has willingly offered more attractive odds and as a matched bettor you won’t stand out. In fact it does the opposite and makes you appear to be a traditional gambler.
How to take advantage of price boosts
Using the example here we will show you how to take advantage of this price boost.
First before placing the price boost you need to check that the same bet can be layed on the betting exchange. Sometimes the bet is not available on the exchange and therefore you can’t lock in a profit using matched betting.
If the bet is available then using the bet calculator you can lock in a profit regardless of the outcome.
For example if the exchange has odds of 5.00 you would use the calculator like this:
