What is a Betting Exchange?
When you are new to betting there is often some confusion, (matched betting in particular), around what the difference is between a regular bookmaker, such as William Hill, Paddy Power or Bet365 and a betting exchange, such as Betfair or Smarkets.
Key differences between a bookmaker and a exchange.
Although betting exchanges may look the same on the surface and offer the same betting opportunities as a bookmaker, there are a few key differences.
History of the Betting Exchange
Many of the biggest exchanges were founded at the turn of the millennium, but with a few key players only popping in up in recent years. It’s testament to the fact that some punters appreciate how betting exchanges are more fair and transparent and often present better winning opportunities.
Betfair
Betfair was founded in 2000 by Andrew Black and Edward Wray. Its revenue as of 2014 was £393 million. It was the first betting exchange to float on the London Stock Exchange, up until its merger with Paddy Power in 2016. Since its launch, it has become the largest betting company in the UK and the largest betting exchange in the world, with over 4 million customers and 1,800 employees. We recommend Betfair exchange due to their stability, ease of use, wide range of markets and impressive volume.
Smarkets
With headquarters in London, Smarkets is one of the big up and comers of the betting exchange world. Smarkets angles itself as a more advanced trading platform compared to its rivals. A high-tech startup and definitely going from strength-to-strength, whilst becoming more and more popular with punters due to their competitive commission rate.
Matchbook
Not quite a global force in the same vein as Betfair, but still doing well. They are based in Cork, Ireland and offer a great range of American sports markets, as well as competitive commission rate.
Others
There are a few other betting exchanges operating. While we’ve listed the top 3 in terms of popularity, some of the remaining still have a following. BETDAQ is one that springs to mind, also founded in 2000 at a similar time to Betfair. They didn’t quite take off in the same way that Betfair did, but still no doubt making a healthy profit along the way.
In conclusion, betting exchanges are very similar to traditional bookmakers. But their key differences are a big benefit to matched bettors in particular and they play in a pivotal role in profiting with matched betting.